From the First Steps to Market Leadership
Traxit’s entry into China began with the translation of brochures and collaboration with a joint venture partner. Positive market developments quickly led to the decision to establish a dedicated production facility in Tianjin, located southeast of Beijing. With the acquisition of the company, Traxit established itself as a leading supplier of lubricants for the wire drawing industry, continuously investing in quality and technology. Year after year, production capacities were expanded, export business flourished, and the company’s international market position was strengthened.
Expansion, Innovation, and Sustainability
After successfully establishing itself in Tianjin, Traxit continued its growth trajectory: the construction of a state-of-the-art plant in Huzhou marked another milestone. This step not only increased production capacity but also represented a strategic realignment with a focus on innovation, sustainability, and efficiency. At the end of 2020, the new manufacturing facility of Traxit (Huzhou) Lubrication Co., Ltd., west of Shanghai, commenced operations. Today, Traxit is a reliable partner and leading manufacturer of high-quality drawing lubricants, produced according to international and Chinese standards—with consistent quality for efficient and sustainable wire production.
Customer Proximity and Tailor-Made Solutions as Keys to Success
Driven by our company DNA—innovation, sustainability, and customer proximity—we have been able to continue our successful journey. With the Huzhou plant, Traxit optimized delivery times and made supply to the Chinese and Asian markets more efficient. Proximity to customers enables flexible adaptation to individual requirements and strengthens the company’s position in the region. The establishment of a second research and development site in Huzhou underscores our commitment to innovation and tailor-made solutions. With our focus on steel and iron wire, we are among the leading suppliers in the market, serving all renowned manufacturers.
Outlook: Shaping the Future
The 30th anniversary is an occasion to look back on our shared successes. Over three decades, there have been challenges, defining moments, and close customer relationships. At the same time, this anniversary marks the starting point for the decades to come. With a clear focus on innovation, sustainability, and customer proximity, Traxit continues its success story and looks to the future with optimism. Our thanks go to all customers, suppliers, and employees for 30 years of trustful cooperation.
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