The successful journey and establishment in China
The market entry began with the translation of initial brochures and collaboration with a joint venture partner. The promising market development quickly led to the decision to establish its own production in China. With the acquisition of the company in Tianjin, about 120 kilometers southeast of Beijing, Traxit Wire Lubrication established itself as a leading supplier of lubricants for the wire drawing industry.
The production facility in Tianjin played a key role in the company's success in China. Through continuous investments in quality and technology, Traxit was able to increase its capacities year after year. At the same time, the export business grew, allowing the company to further expand its market position internationally.
After successfully establishing itself in Tianjin, Traxit consistently continued its expansion course. With the construction of a state-of-the-art plant in Huzhou, the company marked another milestone and underscored its long-term commitment to the Chinese market. However, this step meant more than just an increase in production capacity – it symbolized a strategic realignment with a focus on innovation, sustainability, and efficiency.
After a two-year construction phase, the state-of-the-art manufacturing facility of Traxit (Huzhou) Lubrication Co., Ltd., about 150 kilometers west of Shanghai, began operations at the end of 2020. Here, drawing lubricantgs are produced according to the highest quality and international standards – a clear commitment to technological leadership in the industry.
Closer to customers and more efficient
With the opening of the plant in Huzhou, Traxit was able to optimize delivery times and make the supply of the Chinese and Asian markets more efficient. The geographical proximity to customers allows for flexible adaptation to their specific requirements and strengthens the company's position in the region.
The commitment to the Chinese market as well as the entire Asian region is further reinforced by the establishment of a second research and development site in Huzhou. This enhances Traxit's customer orientation and creates tailored solutions for individual requirements.
Acquisition and integration into the Klüber Lubrication Group
Another milestone in the company's history was the acquisition of Traxit Wire Lubrication by Klüber Lubrication in January 2020. As part of the Freudenberg Group, new opportunities for innovation and growth are opening up. The bundling of the competencies of both companies strengthens Traxit's position as a world-leading supplier of specialty lubricants for the wire drawing industry.
Looking to the future
The 30th anniversary of Traxit in China is not only an opportunity to look back on the achievements but also a starting point for a promising future. With a clear focus on innovation, sustainability, and customer proximity, the company continues its success story and looks optimistically to the coming decades.